This document includes our Terms of Service, Privacy Policy, Cookie Policy, GDPR Legitimate Interest Assessment, Data Processing Agreement, and California Privacy Notice.

Terms of Service

1. Acceptance of Terms
By accessing or using GLUE, you agree to be bound by these Terms of Service.

2. Description of Services
GLUE provides a go-to-market intelligence and execution platform connecting research, CRM data, and performance signals to generate revenue insights and artifacts.

3. Eligibility
Users must be at least 18 years old and authorized to act on behalf of their organization.

4. Acceptable Use
Users may not misuse the platform, violate laws, reverse engineer the service, or attempt unauthorized access.

5. Customer Data
Customers retain ownership of their uploaded and CRM data. GLUE processes such data solely to provide services.

6. Limitation of Liability
GLUE is provided "as is." Liability is limited to fees paid in the preceding 12 months.

Privacy Policy

1. Information We Collect
We collect contact information, business data, and automatically collected analytics data including IP address and device information.

2. Business Identification Tools
We may use IP-based identification tools to determine company-level visit data for legitimate B2B purposes.

3. Lawful Basis (GDPR)
We rely on consent and legitimate interests where applicable. Individuals may object to processing based on legitimate interests.

4. Your Rights
Individuals may request access, deletion, correction, restriction, objection, and portability rights where applicable.

Cookie Policy

1. Types of Cookies
We use essential, analytics, marketing, and business intelligence cookies.

2. Consent
Where required, we obtain consent before placing non-essential cookies.

3. Managing Preferences
Users may manage cookies through our banner or browser settings.

GDPR Legitimate Interest Assessment

Purpose of Processing
Processing supports website improvement, B2B engagement, marketing effectiveness, and fraud prevention.

Balancing Test
Processing is limited to business-level data and does not involve special category data. Safeguards are implemented.

Right to Object
Individuals may object to processing based on legitimate interests by contacting privacy@glueapp.ai.

Data Processing Agreement (DPA)

Scope
This DPA applies where GLUE processes personal data on behalf of customers acting as controllers.

Processor Obligations
GLUE processes data only on documented instructions, maintains confidentiality, and implements appropriate security measures.

Subprocessors
GLUE may use vetted subprocessors subject to appropriate data protection agreements.

International Transfers
Where required, GLUE relies on Standard Contractual Clauses or other lawful transfer mechanisms.

California Privacy Notice (CPRA)

No Sale of Personal Information
GLUE does not sell personal information.

California Resident Rights
California residents may request access, deletion, correction, and opt-out rights by contacting privacy@glueapp.ai.

Every sales organization sits on a goldmine of intelligence it can't use. Syndicated research, competitive analysis, internal data, CRM notes, industry news — the data exists. But it's scattered across dozens of tools, buried in dashboards only analysts can read, and completely disconnected from the moments where it matters most: the deal.

We're building Glue to fix that.

We're Salespeople First

Before we wrote a line of code, we lived this problem. We carried quotas and managed pipelines. We sat in the same pre-meeting scramble every rep knows — flipping between HubSpot, research portals, competitive intel folders, and syndicated data reports, trying to stitch together something useful before walking into a room.

The data was there. The insights were buried. And our reps were flying blind.

What We're Building

Glue sits on top of your existing stack and does something we haven't seen anyone else do: it breaks research down into atomic insights — small, structured, traceable pieces of intelligence — and routes them to the right person at the right time.

A 50-page market analysis becomes 15 targeted insights, each scored by deal relevance. A competitor product launch gets broken into battlecard-ready talking points your rep can use tomorrow morning.

This isn't a content library with a search bar. It's a structured intelligence layer that knows which insights matter, for which deals, and for which reps — delivered inside the tools your team already uses.

The Problems We're Solving

Where We Are Today

We're early. We're honest about that. We've built the core platform and tested it against our own pipeline. The results changed how we sell — and gave us the confidence that this approach works. Here's what we're actively working on:

Why Now

The enablement market is crowded with platforms that manage content and record calls. But none of them solve the core problem: making research usable at the point of sale. The gap between research and revenue has never been wider. We believe the next wave of sales technology isn't about more dashboards — it's about intelligence that reaches the right person at the right moment.