Bring your research, performance data, and sales activity together into one simple execution layer — so your team moves faster, sells smarter, and wins more.

glue — execution layer
Research AnalysisLive Feed
Analyze research from every source
📄
Q4 Competitive Analysis — Acme CorpInternal report • 2h ago
New
📰
SaaS procurement cycle shiftsTechCrunch • 4h ago
Trending
📊
SEC Filing: NovaTech FY2025 10-KSEC.gov • Yesterday
Alert
Prospect CTO on AI adoptionLinkedIn • 6h ago
Saved
Signal ScoringProcessing
Score and prioritize data signals
Buyer Intent
92
3 decision-makers engaged. Pricing page 7×.
Content Engagement
74
Case study downloaded. Webinar watched 85%.
Tech Stack Fit
88
Salesforce, HubSpot, Snowflake. Native integrations.
Competitive Risk
41
Competitor mentioned. No active eval.
HubSpot IntegrationSynced
Find signals inside your HubSpot deals
DealValueStageSignal
NovaTech Enterprise
$185K
Closing
↑ Champion promoted
Meridian Group
$92K
Proposal
↑ 3 stakeholders
Apex Industries
$140K
Negotiation
→ Awaiting legal
CloudBridge SMB
$45K
Discovery
↓ No activity 12d
Artifact BuilderGenerating
Create artifacts from your data
Battle Card
vs. CompetitorX
From win/loss data & updates
Deal Brief
NovaTech Enterprise
CRM + calls + emails + research
ROI Model
Custom ROI Calc
Industry benchmarks + company data
Admin DashboardReal-time
Track how artifacts drive revenue
Artifacts Created
1,247
↑ 23% this month
Influenced Pipeline
$4.2M
↑ 31% vs last qtr
Win Rate Lift
+18%
Deals using artifacts
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug

We were salespeople first. We built this for us — now it's for you.

Flip through our story — just like flipping through a Glue artifact.

🎯

The Problem We Lived

We were solving more internal problems than client problems.

Click to flip ↻
Chapter 1

We were on the front lines — focused on solving our clients' problems. But somewhere along the way, we started spending more time solving our own. Jumping between tools, chasing data, manually stitching insights together just to walk into a meeting prepared.

Click arrows for next card →
💡

The Idea

What if we could glue all our disconnected pieces together?

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Chapter 2

We wanted to make music out of the noise. Something simple, but powerful. Structured, but fluid. We had research, CRM data, call recordings, competitive intel — and we thought gluing them all together could make something great.

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🧪

Battle-Tested

Built it. Broke it. Fixed it. And now, we are ready to share it.

Click to flip ↻
Chapter 3

We didn't build this in a lab. We built it on the front lines, lived with it, broke it, fixed it, and refined it until it felt right. We used it on our own pipeline first — and when it changed how we sell, we knew it was ready. Now, we are ready to share it with you.

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🔧

Different Glue for Different Teams

The type of glue you need isn't the same for everyone — so we made something fluid.

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Our Philosophy

The type of glue you need isn't the same for everyone. So we made something fluid — with out-of-the-box immediate solutions for teams that want to move fast, and custom consultative solutions for organizations that need something tailored. However you sell, Glue adapts to you.

Click arrows for next card →
🚀

Be amongst the first

We're opening early access to a small group of revenue teams.

Early Access

Drop your info and we'll give you a personal intro when we're ready. No spam — just a heads up and priority access.

Connections in action

See how Glue builds a project — connecting your systems, gluing your data together, and delivering insights that help your team win.

Step 01

Connect Your Stack

Plug in your CRM, data warehouse, research tools, and comms. Glue speaks natively — no migration, no rip-and-replace.

Connect
🔌
HubSpotSnowflakeGong
SlackGoogle Drive+ 150 more
All systems connected & syncing
Step 02

Analyze syndicated and publicly available research

Continuously ingest from internal reports, news, SEC filings, online searches and more — surfacing what's relevant to each deal and buyer.

Analyze
📊
📄
Q4 Competitive Analysis
📰
SaaS procurement shifts
📊
SEC Filing: 10-K analysis
🔍
Online search: market trends
Step 03

Connect deals to intelligence

Use notes from deals in your CRM as signals that initiate a search for an atomic insight that will help each rep close the deal faster.

Discover
🔗
Deal Note
"Prospect mentioned budget concerns for Q1..."
⚡ Atomic Insight
ROI data from similar deal + pricing flexibility memo
✓ Signal detected → Insight matched
Step 04

Score & Prioritize Signals

Bring atomic insights to the forefront by scoring the most valuable pieces of data and research from your areas. When a deal signal surfaces, your team can instantly review what's needed and search the lake for the right insight.

Score
🎯
92
Buyer Intent
88
Tech Fit
74
Engagement
41
Comp. Risk
Step 05

Generate Artifacts Instantly

With the atomic insight now pulled out, create and customize an artifact for a specific deal. Create company-wide artifacts and share them to your knowledge base or on social channels.

Create
Deal Artifact
Knowledge Base
Battle Card ROI Model Social Post Deal Brief
Step 06

Measure Revenue Impact

Track artifact usage, pipeline influence, and deal acceleration. Attribution that ties insights directly to revenue outcomes.

Measure
📈
Q1Q2Q3Q4
↑ Revenue influenced by artifacts

Why Glue is going to help the next company grow

Hear directly from the team that built Glue — why we started, what we're solving, and how we see the future of sales enablement.

Meet the Founders
3 min · The vision behind Glue
JM

Founder Name

Co-Founder & CEO

Spent 10+ years on the front lines of enterprise sales before building the tool he wished he'd always had.

AL

Founder Name

Co-Founder & CTO

Former data engineer who saw firsthand how disconnected systems slowed down the best sales teams.

Why we built Glue The problem with today's sales stack Atomic insights explained Out-of-the-box vs. custom What's next for Glue

Be amongst the first to learn more

We're opening early access to a small group of revenue teams. Fill out the form below and we'll give you a personal intro when we're ready for you.

No spam. Just early access updates and a personal intro when we're ready for you.